Cif - 'Hello Beautiful Neighbourhood' - Sonic Branding
A great community focused campaign to improve everyones days by making neglected neighbourhoods beautiful again.
The Challenge
Create a piece to energise, engage and inspire the viewer to get up and make a change in their community whilst staying aligned with Cifs current sonic branding.
The Approach
At our core, we believe in the power of collaboration and community, which is why this was the perfect brief for us to get stuck into!
We thrive on the opportunity to work alongside like-minded brands to create bespoke compositions that truly capture their unique vision and message. CIF wanted a warm and homely feel to their campaign video, and we knew what that needed to sound like.
In fact, CIF even knew the instruments they wanted to hear, however we needed to compose the melody and bring it to life. The composition was written pre-filming so we were creating the tone of what was happening on set.
The Solution
The fun and emotive composition amplifies the Cif message that together change really is possible. We're chuffed to have been a part of this community with our music!
What next?
Let us help you build stories and make a statement through the power of sonic branding.
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