McCann Health - 'Breakroom Chats' - Sonic Branding
It sounds obvious to say your staff are the fondation of your business, but they really are. Happy staff make happy customers and that is great for growing your business.
McCann Health wanted to support their staff by creating a podcast based around informative conversations in the staff break room and knew that a strong sonic identity was paramount to it engaging and connecting with their teams.
The Challenge
To explore and discover the sound of the McCann Health podcast using sounds from the staff break room.
We needed to create an audio track that was recognisable as theme song for the podcast that stayed consistent with the current sonic branding.
It needed to evoke the feeling of grabbing a cup of tea and having a chat.
The Solution
Our approach to Sonic Branding is rooted in understanding the psychology of sound and its ability to forge meaningful connections on a subconscious level.
Ever wondered why certain tunes or jingles instantly transport you back to a specific moment in time? It's the magic of sound – an underrated yet profoundly powerful tool in evoking memories and emotions.
Recognizing the potency of nostalgia in fostering trust and familiarity, we embarked on a journey to create a sonic landscape that would feel like home to McCann Health staff.
By infusing the podcast soundtrack with sounds reminiscent of their everyday environment – the clinking of mugs, the hum of office chatter – we set the stage for a journey of comfort and authenticity.
But crafting a sonic story isn't just about nostalgia; it's about infusing every note with intention and joy. We delved into the creative process blending familiar sounds with playful melodies to craft a soundtrack that would captivate listeners' attention, turning heavier conversations into an unforgettable experience.
The Result
Our mission isn't just to create sound; it's to craft sonic experiences that linger in the hearts and minds of your audience long after they've listened. Join us in harnessing the power of sound to tell your brand's story like never before.
A huge thank you to Liz Williams for bringing us in on this one!
What next?
Let us help you build stories and make a statement through the power of sonic branding.
"I absolutely love working with Hear Me Out. They've got an emotionally and musically nuanced way of working that means he consistently delivers catchy, dynamic and polished music to a brief that never fails to impress. On top of their compositional skills they are also a dream to work with - quick, reliable, great communicators and dedicated to delivering superb quality."
Liz Williams, Music Supervisor
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A unique insight and example of how powerful the power of sound can be to your brand.