Rennie - 'Fall Back In Love With Food' - Sonic Branding
Household giant Rennie needed some bold music to support their campaign to make sure those suffering heart burn and indigestion could 'Fall Back In Love With Food'
The Challenge
48 hours to create a piece that added energy and excitement to their campaign to help people dealing with heart burn and indigestion that ties into the brands existing sonic branding.
The Approach
With a demanding timeline, effective communication took center stage – maintaining open channels with the entire creative team ensured every voice was heard and all concepts thoroughly examined.
A unanimous decision led us to a mid to uptempo track, incorporating drums, bass, and the human voice to sustain a dynamic rhythm.
The track's tempo itself mirrors the swiftness with which Rennie alleviates heartburn, ahh symmetry.
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We also noted that the visuals were full of action, so the music wanted to reflect an almost action-like scene from a movie, a fun challenge we set ourselves that we think comes across!
The Solution
Upbeat and light, exactly how you feel once you have gotten rid of awful heartburn or indigestion, ready to get back out into the world and feel like yourself again.
What next?
Let us help you build stories and make a statement through the power of sonic branding.
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"An absolute dream to work with. Not only are they super talented multi-instrumentalists/vocalists, they're a joy to work with. Always go FURTHER than above and beyond after really digging into exactly what is needed from a brief, and some…"
Max Beattie, Senior Music Supervisor, Felt Music