OUR UNIQUE CREATIVE PROCESS TO HELP BRANDS SOUND BETTER THAN THE COMPETITION
Creativity and strategy are at the heart of every SoundBoard, and as such, each one is completely unique to every brand. Every time a brand uses sound it should be from a strategic position to support the greater marketing strategy. If you are not being strategic with sound then you are wasting money, the SoundBoard makes sure this never happens.
The end result is a clearly laid out, unique and easy to follow plan on how your brand should use sound.
Increased Engagement
See a trackable, measurable impact on business goals with strategic
use of sound.
Brand Recognition
Have a brand boasting a memorable, coherent and consistent audio identity that screams personality.
Individuality
Stop blending in like other brands that use the same old stock music. Have a sound that is as unique as the brand.
If you are currently or soon to be marketing a brand utilising TV Ads, Radio Ads, Podcasts, Social Media, Product Sounds, UX Sounds then the SoundBoard is for you. It will make sure you maximise your budget spend by guaranteeing your use of sound is from a strategy position.
A study conducted by Man Made Music suggests music can improve brand recognition by 46%.
Millennials, in particular, are more likely to associate emotions and memories with sounds.
Man Made Music
Consumers are 96% more likely to recall a business if it uses brand-congruent music.
Prof Adrian North, Leicester University
83% of millennials feel more connected to a brand when music or sound is integrated in a way that reflects the brand’s personality and values.
Pandora
TikTok’s own research shows that branded content with a custom sound or music is 8x more likely to be remembered by users compared to content with no sound or generic stock music.
TikTok
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Expert ears from our Co-Founders dive deep into the brand's DNA, current strategy and future strategy goals during our Brand Questionnaire call with key stakeholders.
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We then create a delivery webpage (as seen below in our videos) presenting the brand strategy on how to strategically use sound to increase engagement, recall and purchase intent.
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Reference music tailored to the brand's ethos and values to represent how the brand could sound and be sure it is speaking to the intended target audience.
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Examples of touchpoints where sound should be implemented to increase brand engagement.
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A structured plan on how to begin, create and distribute Sonic Branding.
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Key characteristics and textures to stick to as a guide for your creative team in control of sound to stay on brand and not confuse the audience.
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A personal delivery of the SoundBoard page by the Founders to ensure everybody understands the Brands Sonic Strategy.
01
What is a SoundBoard?
You want to make sure sound is being used consistently across a brand whilst speaking to the right audience. A SoundBoard paves the way for that to happen across every brand to make more sales through increased engagement and recall. It is the first step in any Sonic Branding journey.
02
How to use a SoundBoard?
There might be questions about where would to apply the SoundBoard and in what context. Here are the most common examples used by brands to help them cut through the noise and be bold market leaders.
03
Onboarding
Elevating brands through a cost-effective, innovative Sonic Branding audio solution that sparks excitement. You focus on growing the brand, we'll focus on making it sound great and be more memorable.
04
Creating the SoundBoard
We create custom SoundBoards for every client:
A mood board for music.
We dive deep into the brand's DNA to collate a customised selection of sound samples and reference tracks tailored to your brand's ethos and values.
Testimonial - Lisch Spirits
Who are LISCH Spirits?
LISCH Spirits are a family led business with a young target audience of 18-35. They promote not to drink more, but to drink better quality - without the price tag!
Working with us we established that they were speaking to the wrong demographic with the music they were using across their media advertising and during their events so we crafted a SoundBoard to show the type of music they should be using. We created a SoundBoard, which led to creating a Brand Track, a Sonic Logo and fresh playlists quarterly that now not only speaks to their target audience, but enhances their brand ethos and values they have as a team.
Listen to what we created for LISCH Spirits 👇🏼
Listen to their SoundBoard testimonial
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"Before working with Hear Me Out we were uncertain and worried we were not getting the sound right in our content, Luke & George changed all that. From the first call, the process they walked us through was simple, to the point and most importantly effective.
They understood the brief, took the time to get to know our concept and who we are and translated that into our own SoundBoard. This meant that at the very beginning of our journey, as a company, we have been able to connect our brand ethos, product and sound together seamlessly which is so important for how our future customers emotionally connect with our brand.
We would highly recommend exploring what role sound might play for your brand too, and there is no one better to explore it with than Hear Me Out."
Sophie Wilson, Founder - Courtney Legal
How we created Courtney Legal's Sonic Branding with full clarity after creating their SoundBoard
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🔊 See soaring brand recognition and recall.
🎶 Elevating brands through a cost-effective, innovative audio solution that sparks excitement.
⏱️ Experience a streamlined, process to craft Sonic Branding assets with ease and joy.
🎨 Have confidence knowing the brand audio perfectly complements the visual branding.
📣 Masterfully leverage sound across all marketing touchpoints.
📈 See a trackable, measurable impact on business goals with strategic sound.
🚀 Gain a competitive edge that leaves rivals in the dust, filling brand teams with pride and satisfaction.
🔗 Marketing strategies will seamlessly integrates sound, making every campaign feel cohesive.
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A unique insight and example of how powerful the power of sound can be to your brand.