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Surrey County Council - 'Fostering' - Sonic Branding

Every child deserves a loving home, Surrey County Council Fostering works tirelessly to make sure that this happens.

The Challenge

Compose an emotional piece that grabs the listener, inviting them to open their heart to the transformative influence they could have on a child's life through the act of fostering. This piece still needed to sit within the brands current sonic branding to maintain consistency.

Surrey County Cancel Sonic Branding

The Approach

The ideal foster parent is kind, calm, patient and loving, this plethora of characteristics led us to the piano being the focal instrument, a familiar instrument in the family home, used for both nursery rhymes and first dances the pianos complexities perfectly mirror that of being a foster parent.

 

The tranquil, sustained vocal notes sung by one of our founders, George, further accentuate the human connection that lies at the core of this campaign. We wanted to represent family, so using one of our own voices really brought our emotions into this wonderful campaign. 

Surrey County Cancel Sonic Branding 2

The Solution

The radiant, emotionally stirring, and heartwarming composition masterfully blends Nathan Erasmus' captivating animation from Liquona with the campaign's message, forging a powerful connection that truly resonates with the viewer.

What next?

Let us help you build stories and make a statement through the power of sonic branding.

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