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Thomas Cook - Sonic Branding

'Don't Just Book It, Thomas Cook It'

Travel experts Thomas Cooks were looking for a new hook for their TV campaign that stuck in people's heads and increased their sales through Brand Awareness. Custom music for campaigns are an integral part of a brands Sonic Branding.

The Challenge

Motivate the nation to get out and explore the world, sun, fun, family and friends. Oh, and don't forget Thomas Cook.

Thomas Cook Sonic Branding

The Approach

Such a great campaign slogan needs a track to match and that is the problem we were solving for Thomas Cook. A modern dance pop bop to create an instantly memorable ear worm tag line getting stuck in your head wether you like it or not that compliments their Sonic Branding

Entirely bespoke and completely infectious we worked with the agency to make sure it had the energy needed to break through the noise and make Thomas Cook stand out as the only choice when booking your next holiday.

Thomas Cook Sonic Branding 2

The Result

You may or may not have seen this advert, but if you had, you'd have remembered. If you hadn't, you clearly weren't using a screen as this campaign was EVERYWHERE.

What next?

Let us help you build stories and make a statement through the power of Sonic Branding.

"An absolute dream to work with. Not only are they super talented multi-instrumentalists/vocalists, they're a joy to work with. Always go FURTHER than above and beyond after really digging into exactly what is needed from a brief, and some…"

Max Beattie, Senior Music Supervisor, Felt Music

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